Guest author Kerri McMaster is the co-founder and chief strategy officer for Performance Lab.The promise of fitness wearables is their capacity to raise the population’s health and wellness, primarily by making users aware of their lack of activity or sleep. But, as it turns out, the main users of these devices are not the unfit people they’re supposedly designed for.

Topics:  kerri mcmaster   lab   ipsos   npd group    three w    data    social features are not enoughwhen   candy crush   the steps to smarter fitness devicesit s    i   new zealand   fitbit   i   americans   health   share   users   pressure   don   percent   blood   loss   outcomes   tracker   trackers   people   wellness   put   count   consumers   worse   gadget   approach   faster   research   market   ll   add   reduced   today   effort   workouts   
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