Brand familiarity isn't everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots.
FOX News, FOX News: Entertainment
Sun, 06/16/2019 - 11:02am
Brand familiarity isn't everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots.