Donna Jones, 46, of Mikado, Mich., calls herself "frumpy and proud." Until a few months ago, the technical writer and mother of three found clothes she liked at J.C. Penney stores. But since new CEO Ron Johnson took over the company in November and began dolling it up, Jones has avoided her local store at the Alpena, Mich., mall. "He’s working hard to 'de-frump' the store without considering that many if not most of its customers might have shopped there precisely because they like the more conservative frumpy look," said Jones about Johnson.

BING NEWS:
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    J.C. Penney is also revamping its credit card program; cardholders will now earn 1.5 CashPass points for every $1 spent at the store, earn a $10 CashPass Reward when they spend $133, and new ...
    04/20/2024 - 5:29 am | View Link
  • Why J.C. Penney’s loyalty program is the next step in its $1B turnaround plan
    Chief Customer Officer Katie Mullen explains how the retailer's revamped program will deliver value to consumers and boost first-party data reserves.
    04/16/2024 - 10:53 pm | View Link
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