adcelannotate = {"mobilepaywallcategory" : "MOBILE_PREM-BUSINESS","nativepaywallcategory" : "NATIVE_PREM-BUSINESS"};In the fall of 2009, a tailgate crowd cheered on the Buckeyes as they faced off against the Iowa Hawkeyes for a spot in the Rose Bowl. What made this gathering different is that the crowd was made up of funeral-home visitors, and the venue was the parking lot of the Schoedinger Northwest Chapel, where burgers, brats and beer were shared along with remembrances.