GM says Ford Motor Co.'s moniker for its hands-free driving is too similar to GM's existing brands and has sued Ford for trademark infringement.      

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  • GM, Ford battle over BlueCruise trademark could cost millions
    But GM defends its legal maneuvering, insisting it has a strong case, even if it risks losing its trademark ... Earlier this year Ford introduced its hands-free driving technology, naming ...
    08/18/2021 - 8:07 am | View Link
  • Ford asks U.S. trademark office to rescind GM's trademark on 'Cruise'
    The battle over the word "cruise" just got uglier between two Detroit automakers. Less than a month after General Motors sued Ford Motor Co. for trademark infringement over the name of Ford's ...
    08/14/2021 - 6:33 am | View Link
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