New York launched a first-time camper program this summer, offering all the gear necessary for a weekend adventure, including a brand-new six-person tent, sleeping bags and pads, camp chairs, lanterns and towels that participants are free to keep. The goal is to nurture a new generation of campers and boost outdoor recreation, which generates nearly $34 billion in consumer spending annually in New York, according to the Outdoor Industry Association. While the state administers the program, the money for the gear came out of a camping promotion fund provided by the parks reservation service ReserveAmerica under its state contract. Proponents say it's in the best interest of all citizens to encourage outdoor recreation for its demonstrated physical and emotional health benefits. According to Kampgrounds of America Inc.'s 2017 camping report, there are 75 million camping households in the U.S.