On Thursday, the Wall Street Journal reported something that, in hindsight, was completely inevitable: Google is rolling out a feature that allows media companies to publish material directly on its platform. From the Journal report: Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations [to] publish content directly to Google and have it appear instantly in search results. The search giant said it began testing the feature in January and has since opened it up to a range of small businesses, media companies and political candidates. Fox News has worked with Google to post content related to political debates, for example, while People.com published posts related to the Oscars in February.

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