If pay-per-view telecasts are the engine that drives boxing, then, the sport has to find new stars to fuel an engine that has been slowing down recently. As senior vice-president of sports operations and pay-per-view for HBO, it's Mark Taffet's job to do what he can to build and then market those attractions.

Topics:  hbo   mark taffet   build   market   engine   pay-per-view   

 

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