Enlarge / Our latest look at the LG G7. (credit: Evan Blass) The next company in the unending lineup of spring smartphone launches is LG, which has promised us a May 2 launch for its next flagship phone. After the LG G6, everyone was expecting the next phone to be called the LG G7, but LG is throwing us a branding curve ball and going with the much more awkward name of "LG G7 ThinQ." The design of the G7 ThinQ has been no secret.