Pokemon urges kids to "Train on," Michelob Ultra tells exercisers to "Breathe" and SunTrust urges people to let go of financial stress. YouTube says brands that release their ads on YouTube before the game receive an average of 2.2 times more views than those that wait until game day to post an ad. Hyundai's "The Chase" ad, which shows people escaping grizzly bears by using Hyundai's remote start feature, was released Monday and surpassed 17 million views by game time. Willem Dafoe channels a hungry Marilyn Monroe for Snickers and Drake faces telecom executives trying to make his "Hotline Bling" song sound more like a cell phone contract. Other themes this year include cute animals — Heinz shows wiener dogs frolicking in its ads — and anthemic rock songs, with Acura showcasing its NSX sports car to the tune of Van Halen's "Runnin' With the Devil."