According to figures released Wednesday, tourism has overtaken dairy as the nation's top earner of overseas dollars. The dairy industry is struggling to recover from a slump in prices, while a record 3.4 million visitors arrived in New Zealand in the year ending September. Kevin Bowler, the chief executive of Tourism New Zealand, said people were drawn to New Zealand by its spectacular landscapes and its outdoor lifestyle. Dairy farmer Jessie Chan-Dorman, who runs 950 cows on her farm near Christchurch, said most dairy farmers have been losing money in recent years as prices for milk powder have hit record lows. Some farmers are cashing in on the tourism boom by offering home stays or hunting trips.