For the past five years, fashion houses, lifestyle brands and beauty companies including H&M, PopSugar, Lacoste and Kiehl's have been flocking to the Coachella Valley Music and Arts Festival. There, in the midst of the California desert, they’ve hosted pool parties alongside inflatable white swans, and resplendent brunches on tables decorated with tulle and succulent bouquets of flowers.
How Fashion Co-opted Coachella
Alexandra Cheney, The Atlantic: Entertainment
Sat, 04/18/2015 - 5:00am
Topics: lacoste kiehl valley music arts festival california olay s relax refresh ken downing neiman marcus chainz chris brown echosmith chromeo mcdonald s chevrolet hilton soho house swedish h&m loves marybeth schmitt h&m north inevitably january washington post madonna paul tollett aeg live pearl jam ticketmaster skip paige bill fold caitlin weiskopf shopbazaar harpers bazaar mansur gavriel aurelie bidermann soho desert house the desert sun the pollstar austin-based south southwest bottega veneta gucci international ces las vegas tory burch fitbit swarovski misfit indio county museum dior burberry griffith observatory council fashion designers refinery rachel zoe i ve meyer york as lisa sugar avalon hotel bonnaroo treasure island glastonbury this h&m popsugar coachella art empire polo club los angeles he america coachella tollett goldenvoice palm springs co-opted year brands events time grounds show band pool event hosted years attendees luxury houses dinner president including retailer beauty director collection miles scope featured week size main important decorated complete complimentary acts transformed weekends spot white lounge trade hand online concert
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