He called it "borderline worthless." He was frustrated, fed up and flummoxed. In short, Bill Prater, a business coach based in Seattle, Washington, was struggling to get people he found online to become paid coaching clients. For someone who had already built a successful coaching and consulting business pre-internet, Prater, like many, was struggling to translate those lead generation practices into the digital marketplace. "I felt the whole social media marketing thing was so inauthentic,"…