The best kind of marketing is that which rings undeniably true. And this week, when Google rolled out a new ad extolling the virtues of its Chromebooks and lamenting the pesky glitches of its competitors, what stuck out wasn't the ad's special effects or even its pointed attacks on Apple and Microsoft, but rather the fact that most viewers would find it totally and utterly relatable. The ad is very simple.

Topics:  t the chromebook    microsoft   pcs   chromebooks   google's chrome   google docs   slack   when google   k-12   u.s    technology   so   windows   google   google    forcing   work   ad   device   computer   laptop   quickly   users   devices   glitches   time   clear   virtues   language   undeniably   fact   students   education   competitors   market   effective   computing   malware   turn   works   idea   updates   future   form   simple   keeping   
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