How To Measure Your Cmo’s Performance

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! GUEST: While the average tenure of a CMO has almost doubled in recent years, executive recruiting firm Spencer Stuart still says it’s likely that the control of a company’s marketing initiatives will switch hands at least three times in a single decade — even more in rapidly changing industries such as healthcare.

BING NEWS:
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    04/24/2024 - 3:30 pm | View Link
  • How Marketers Can Use Events To Their Advantage
    The published version of Forbes' CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.
    04/24/2024 - 5:45 am | View Link
  • The SEC's New Climate Transparency Rules Mean Sustainability Isn't Just a Buzzword Anymore — Here's How to Embrace It.
    Discover how to openly discuss your organization's activities related to sustainability. When expertly done, accurate and transparent public relations efforts will enhance brand reputation and ...
    04/22/2024 - 4:00 am | View Link
  • The Limiting Factor To Achieving Personalized Experiences At Scale
    Delta and TSB show what it means to deliver personalized customer experiences at scale. But their achievements also highlight what is holding other brands back.
    04/19/2024 - 2:53 am | View Link
  • Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
    Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a ...
    04/18/2024 - 7:44 am | View Link
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