Start-up Hyperink is a publisher of specialized digital books that are targeted to specific audiences.
Senh: This sounds like the content farm equivalent for e-books. It should be interesting to see where it goes. In the short term, it'll probably work. By using Google Trends and similar online analytical tools, they can create books that are more timely. The danger in that is if they get caught up in just cranking out "stuff." Then they'll turn into e-book spam. If that happens, Amazon and other distributors will start refining their searches for e-books to filter out "content farms" like Google.
