The company behind the biggest screens in cinema is giving up on bringing VR screens within a few inches of users’ faces. The company announced today in a SEC filing that it will be shutting down its three remaining virtual reality centers including its flagship location in Los Angeles. Via the filing: In connection with the Company’s previously-announced strategic review of its virtual reality pilot initiative, the Company has decided to close its remaining VR locations and write-off certain VR content investments. The locations in LA, Bangkok and Toronto will be shuttered in Q1 of 2019 according to Variety. After making a lot of noise about the centers at launch, the company seemed to realize pretty quickly that the economics just weren’t there.
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