The maker of Barbie and Hot Wheels, which has live-action films based on those toys in the works, says it wants to find new ways to be on more screens in front of more kids. Big-screen movies are a first for 72-year-old Mattel, which has mostly relied on television ads, apps and straight-to-DVD movies to promote its toys. The Barbie movie hit a snag last week when comedian Amy Schumer dropped out of the starring role citing scheduling conflicts. Mattel will also be on TV starting April 7 on ABC, showing its search for the next big toy idea in a competition show called "The Toy Box." Chief Operating Officer Richard Dickson says Mattel is making the winning toy now, and it will go on sale at Toys R Us stores after the series ends May 19. Other changes Mattel has made include new body shapes, hair types and skin colors for Barbie, and the American Girl brand's first boy doll . Dickson spoke recently with The Associated Press about how Mattel is trying to bring new life to its classic toys. Questions and answers have been edited for clarity and length. [...] we sort of justified it by saying it's a toy and it's not a real human and we sort of moved on.