Reuters/Charles PlatiauNearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But adoption has been growing by double digits annually and will continue to do so for the next few years. According to eMarketer’s most recent estimates of Instagram adoption in France, nearly one-fifth (19.8%) of the country’s internet users, or 10.3 million people, will access the social network regularly in 2017. By comparison, more than half (51.8%) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s. Initially, Instagram adoption grew fastest in English-speaking countries like the US and UK where iOS device penetration was highest.