Welcome to Part Three in a series of interviews with media buying experts providing helpful strategies for smarter media buying. Part One covered general media buying strategies from Userbase, and Part Two included Facebook ad buying with YellowHammer. In Part Three, we’re covering a less understood channel, Native Advertising. Here is media buying experts with Ryan Scibelli of Advida. Native Advertising is an effective channel for driving direct performance. Native Advertising is ad content that blends into websites and their articles.