There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group. The investment firms and executive teams behind the Los Angeles-based delivery liquor delivery company, Saucey, along with Inception Companies, the backer of marijuana distribution company, Emjay, have formed Pacific Consolidated to merge their two companies and build what’s likely the largest “vice” company in the world. (Although in a global pandemic and period of political tumult unseen since the 1960s, what even is vice anymore anyway?) Financial terms of the transaction were not disclosed. The merger is the first step of what’s a planned rollup strategy for PCH (also the nickname for the highway that runs along the California Coast), which aims to be the leading vertically integrated vice platform focusing on e-commerce, delivery logistics, and cross industry behavioral insights. As the co-founder of Saucey and now chief executive of PCH, Chris Vaughn, said: “Everyone in the liquor industry is thinking about the marijuana business and everyone in marijuana is looking at liquor.” Both Vaughn and his Saucey co-founder Daniel Leeb will take management positions at PCH, and Blumberg Capital and Bullpen will have a large equity stake in the newly formed holding company, Vaughn said. “We’ve spent the past decade in bev-alc at the forefront of providing solutions to changing consumer shopping behaviors.

 

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