Reuters Apple has bought Shazam, one of the early hit iPhone apps. The Shazam app allows users to identify the music that's playing nearby, such as a song in a restaurant or cafe. It also had augmented reality technology and an advertising business. No price was included in the announcement, but a source tells Business Insider it was around $400 million. Apple has bought Shazam, the popular music-recognition app and augmented-reality service. Shazam and Apple both confirmed the purchase on Monday morning.