'It's on us' to fight campus sexual assault, says new White House campaign

The White House is launching a major campaign against sexual assault on college campuses. Tagged "It's on us," the campaign "seeks to engage college students and all members of campus communities in preventing sexual assault in the first place," and will draw on the cultural clout of partners like video game company Electronic Arts, the NCAA, Viacom's cable channels, and more: Several prominent celebrities will participate in public service announcements aimed at enlisting public support for the campaign, administration officials said, including Cleveland Cavaliers forward Kevin Love and actors Jon Hamm and Connie Britton. The campaign aims to work both through a cultural shift making campuses a place "where sexual assault is unacceptable and survivors are supported," and by putting that (hoped-for) new culture into concrete action through bystander intervention and similar programs: Most men are not comfortable with violence against women, but often don’t speak out because they believe that other men accept this behavior.

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'it's On Us' To Fight Campus Sexual Assault, Says New White House Campaign

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'it's On Us' To Fight Campus Sexual Assault, Says New White House Campaign

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