“After taking the political world by surprise in early January with the formation of a shiny new political committee, Bush has largely receded from public view, instead putting an acute focus on raising money and building what his growing team of aides describe as a ‘shock and awe’ campaign operation,” CNN reports. “Aside from some previously-booked paid speeches, a series of banal postings on Instagram and Twitter and a few random run-ins with scrap-hungry reporters, the former Florida governor seems determined to avoid the traps of the horse race-driven daily news cycle and the expectations game that comes with it.