Anyone invested in healthy living knows unwanted chemicals are prolific in foods, cleaners and personal care products. However, it’s not always easy to find all-natural products void of the greenwashing that makes them look more wholesome than they are. Canada-based innovator and entrepreneur Bruce Mullen decided to tackle this problem by producing a safe and effective line of products, made from by-products of his existing business, a juice bar. Mullen first became focused on cutting the chemicals from every corner of his house when his wife was battling breast cancer.

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