Dimitrios Kambouris/Getty Images On Sunday morning, Kanye West held a "Sunday Service" performance at Coachella complete with a choir and gospel music in addition to the rapper's own songs. Starting in January 2019, Kanye West and Kim Kardashian West have hosted the services every Sunday and Kim documents them on her Instagram stories. Fans have theorized that the services are a promotional tactic for West's forthcoming album "Yandhi." During his Easter Sunday service at Coachella, West performed his popular hits and also sold Jesus-inspired merchandise to fans. Visit INSIDER.com for more stories. Kanye West and Kim Kardashian have been on such a roll with their highly-publicized-yet-mysterious "Sunday Services," the couple even brought the event to Coachella for the last day of the music festival. On the morning of Easter Sunday, West, along with a group of singers, musicians, and dancers, gathered atop a hill in Coachella Valley where they performed gospel music and West's popular hits like "Power," "Ultralight Beam," "Jesus Walks," and "All Falls Down."See the rest of the story at Business InsiderNOW WATCH: 12 everyday phrases that you're probably saying incorrectlySee Also:'Jeopardy!' contestant James Holzhauer broke his own single-game record with a perfect gameBeyoncé laid out her grueling routine to prepare for her first post-pregnancy performance at Coachella: 'I had to rebuild my body'Ariana Grande brought out NSYNC during her set at Coachella and fans thought it was a bigger moment than the 'Game of Thrones' premiere