Lack of trust in Facebook may hold back ad sales Associated Press Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Updated 02:22 p.m., Tuesday, May 15, 2012 Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it. More than 40 percent of American adults log in to the site — to share news, personal observations, photos and more — at least once a week. [...] the company is getting better at making money from its user base, but it has a long way to go to fill out the market capitalization of nearly $100 billion implied in its IPO pricing. Google, another online advertising company that walks a similar line between ad targeting and privacy, makes more than $30 per user, per year. "Somehow Facebook still hasn't stumbled upon a model that's proven consistently successful for marketers, or that brings in the massive revenues to match the site's massive user base," Forrester Research analyst Nate Elliott said in a blog post. The rest came from the purchase of Facebook "credits" for the purchase of virtual goods, like cows in "Farmville" or chips in "Zynga Poker." If Facebook wants to help stores selling something other than virtual bling, it has to overcome skepticism among users first:

  • The Latest from the DNC: Obama, Clinton embrace on stage at ... - News-Herald
    Clinton uses convention to send message to wary GOP voters - Minneapolis Star Tribune
    07/28/2016 - 8:55 am | View Link
  • DNC Day 3 recap: Obama thanks Americans for sustaining him | News - Register-Guard
    ... down the ticket and then hold them ... p.m. Tim Kaine focused on trust as ... “furious” about the lack of ... is coming out with an ad ...
    07/27/2016 - 1:00 pm | View Link
  • UN Sells Out To For-Profit Police Company, DSS Sullivan Involved, ... - Inner City Press
    Development, and Trust 2 ... months that UNDP hold a press ... Europa Newswire via Facebook ... are exhibiting a lack of ... including for a ...
    07/27/2016 - 12:27 pm | View Link
  • The Latest: Obama thanks Americans for sustaining him | News - Register-Guard
    ... down the ticket and then hold them ... p.m. Tim Kaine focused on trust as ... “furious” about the lack of ... is coming out with an ad ...
    07/27/2016 - 12:10 pm | View Link
  • The Latest: Obama, Clinton embrace on stage at convention | News - Register-Guard
    ... down the ticket and then hold them ... p.m. Tim Kaine focused on trust as ... “furious” about the lack of ... is coming out with an ad ...
    07/27/2016 - 11:53 am | View Link
  • More
  • The school boards you never see face big challenges in North Carolina
    Trust but verify Finding the right administrator is the board ... Charter boards are required to hold open meetings and provide the same public documents as any other school board. Charter board members are required to take state training as part of ...
    07/19/2016 - 9:00 pm | View Link
  • Israeli defence minister quits citing 'lack of trust' in Netanyahu
    JERUSALEM: Israel's defense minister announced his resignation on Friday, citing a lack of "trust" in Prime Minister Benjamin Netanyahu after reports in recent days that he is soon to be replaced. In a Facebook post, Moshe Yaalon said that he told ...
    05/19/2016 - 2:56 pm | View Link
  • European anti-terror efforts hobbled by lack of trust, shared intelligence
    “There’s a very low degree of trust,” he said. “Turkey has an agenda. When they tell security forces he’s a terrorist, the immediate reaction is ‘What’s their angle?’ Intel sharing is notoriously difficult.” EDITORS: BEGIN OPTIONAL TRIM ...
    04/3/2016 - 3:24 pm | View Link
  • Vallejo City Council member apologizes for lack of trust over committee
    Vallejo City Councilmember Pippin Dew-Costa struggled to hold back tears Tuesday night as she apologized for any loss of trust between council members over an ad hoc committee. Billed as “an informal citizens committee” seeking information about ...
    12/18/2015 - 5:03 am | View Link
  • Lack of automation is holding HR back
    HR managers have repeatedly complained about being held back by productivity killers such as paperwork, payroll processing and routine training sessions, but efforts to automate these processes are still not being made. In fact, 72% of HR professionals ...
    01/13/2015 - 3:07 pm | View Link
  • More
  • Victor Marx | Facebook
    Victor Marx, Murrieta, CA. 242,863 likes · 36,688 talking about this. ATP - a faith based organization that works on a global scale to rescue and restore...
    07/25/2016 - 11:22 pm | View Website
  • Uplifting Daily | Facebook
    Uplifting Daily. 116,860 likes · 41,556 talking about this. For that little lift :)
    07/25/2016 - 9:28 pm | View Website
  • Technology and Science News
    Get the latest science news and technology news, read tech reviews and more at ABC News.
    07/25/2016 - 6:15 pm | View Website
  • Techmeme
    Blog tracking other technology blogs.
    07/25/2016 - 4:49 pm | View Website
  • Buying Facebook Likes Sucks, Here's The Data To Prove It!
    I think the difference between the Facebook Ads page and the two where we bought Facebook Likes is so blunt you don’t even need to read the data or our analysis.
    07/25/2016 - 9:39 am | View Website
  • More
Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News