[caption id="attachment_834837" align="alignnone" width="593"] ®LavaMae.org[/caption] Lava Mae founder Doniece Sandoval, who has a background in marketing, community relations, and the arts, was eager to do something about the homelessness she saw every day in San Francisco. She began to research shower resources for them in the city and discovered there were only slightly more than a dozen available for an estimate homeless population of over 7,000 people.