'linsanity' A Marketing Dream In Asia

As the first ripples of "Linsanity" hit Asia, ethnic Chinese-American Jeremy Lin's fairytale rise has marketing men rubbing their hands with glee.

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    Leeds United finally returned to the English top-flight in 2020 after a 16-year absence. It's clear, too, that they're aiming to stay.
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  • PWHPA's Toronto roster gains corporate sponsor in insurance company Sonnet
    Sarah Nurse's new blue hockey jersey was paid for by a company. She wants to know when she can wear it in a game. Amid a spate of recent sponsorship announcements by the Professional Women's Hockey ...
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