What do you call a vegetarian who sometimes eats bacon? "Regular old failure" is one term that might come to mind, given that some 80 percent of self-identified vegetarians eventually go back to including meat in their diets, according to a 2014 study. Brian Kateman has a more positive spin. And he has a plan, to help folks who'd like to reap the benefits of vegetarianism -- like better health, improving the environment and reducing animal cruelty -- without entirely giving up their pork. It's called reducetarianism, and it's got an attendant hashtag -- #lessmeat -- that basically says it all. "Part of the problem with the vegan and vegetarian messaging is that it resonates with many people as an all-or-nothing commitment, that the only way to contribute to the environmental, animal welfare and health movement is to completely eliminate meat from a diet," says Kateman, who debuted reducetarianism with a Tedx talk late last year, along with a fully-funded Indiegogo campaign. "The most effective question we can ask is not how can we increase the amount of vegetarians and vegans," he says, "but rather, how can we reduce the amount of meat consumed?" The idea's gotten some good press already.

Topics:  //connect.facebook.net/en_us/all.js#xfbml=1   regular   brian kateman   part   tedx   humane research council    a]dvocates   hrc   the huffington post   meatless   mondays   vegans   jewish   facebook-jssdk'));post   declare   thai   select   ewww   find   at   kateman   brian   i   indiegogo   the huffington   the   post   reducetarian   is   bacon   people   number   consumed   percent   study   health   spectrum   amount   fall   respect   completely   double   cruelty   fjs   caught   response   message   welfare   goal   folks   term   cheeseburger   steak   oz   
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