This review contains spoilers for Lovecraft Country episode 7, "I Am." To see where we left off, read our Lovecraft Country episode 6 review. [poilib element="accentDivider"] “I Am,” the seventh episode of Lovecraft Country, is all about the power of names. Whether it’s the names that we give ourselves, are given to us, or are assigned to that ineffable tempest of feelings that well up deep inside of each of us from time to time, yearning for recognition through release; the simple act of naming a thing is to have a hand in its creation.