Luxury Brands Once Shunned Resale Sites. Now, They’re Embracing Secondhand

Elizabeth Segran, Fast Company
Wed, 03/03/2021 - 12:00am

The parent company of Gucci, Balenciaga, and Alexander McQueen just poured $216 million into the French secondhand marketplace Vestiaire Collective. The resale industry is growing explosively, with sales accelerating during the pandemic, and luxury brands have mixed feelings about it. Chanel, for instance, has sued TheRealReal and What Goes Around Comes Around, claiming secondhand stores are “piggybacking on [its] reputation.” Forward-thinking luxury brands aren’t resisting or ignoring resale, though—they’re embracing it.Read Full Story

Topics: gucci balenciaga alexander mcqueen french vestiaire collective therealreal what goes around comes around forward-thinking read full story resale embracing secondhand luxury brands

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Luxury Brands Once Shunned Resale Sites. Now, They’re Embracing Secondhand

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