AP; Francois Mori/AP Mark Zuckerberg slammed Apple over its plans to limit advertisers' ability to track iPhone users, claiming it would hurt small businesses. "Actions planned by platform companies like Apple could have a meaningful negative effect on small businesses and economic recovery in 2021 and beyond," Zuckerberg told investors Thursday during Facebook's Q3 earnings call. Facebook has previously warned that Apple's proposed changes could devastate its own ad business, which relies heavily on helping advertisers deliver precisely targeted ads. Visit Business Insider's homepage for more stories. Facebook CEO Mark Zuckerberg took aim at Apple on Thursday over its plans to limit advertisers' ability to track iPhone users, suggesting the proposed changes could hurt small businesses and, by extention, the broader economy.During Facebook's quarterly earnings call, Zuckerberg told investors that "actions planned by platform companies like Apple could have a meaningful negative effect on small businesses and economic recovery in 2021 and beyond."Zuckerberg was referring to Apple's decision in iOS 14 — the latest version of its mobile operating system — to prevent apps from tracking users by using their unique device identifier, or IDFA, without their explicit permission.

 

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