Market Share Expansion Remains Primary Focus For Keurig Green Mountain

After the expiration of Keurig's patents in 2012, many competing companies came out with their brewer systems and K-Cup portion packs. As a result, Keurig started losing its customer base to its rival companies. As a counter measure, the company focused on increasing the installed base of active Keurig brewers in households.

Topics:  keurig green mountain   u.s    keurig   focus   brewers   companies   brewer   company   base   

 

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