Adtech and martech have been getting closer and closer. Now a new integration between retargeting leader AdRoll and marketing cloud vendor Marketo is showing why. 30 percent incremental lift, that’s why. According to mobile intelligence provider App Annie, AdRoll’s new integration with Marketo resulted in a major uptick in conversions in its advertising.
Martech And Adtech Continue Their Inexorable Big Smush™
John Koetsier, VentureBeat
Thu, 10/08/2015 - 9:45am
Topics: adroll s new jorgensen venturebeat got adroll ad bridge vp chandar pattabhiram we ve vb the salesforce eloqua sailthru vbprofiles adroll marketo app annie martech adtech inexorable marketing data integration ads customers advertising cloud lift product translation closer mobile percent customer systems clouds users company first-party targeting prospects automation
BING NEWS:
- Collective Audience Appoints AdTech/MarTech Executive, Stacey Hawes, to Advisor Collective
Hawes is an award-winning AdTech/MarTech executive with more than 25 years of success helping hundreds of brands to leverage the power of data-driven marketing and drive exponential growth.
04/18/2024 - 9:30 pm | View Link - More
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