Designer Ian Griffiths said in notes that the concept was inspired by "Scandinavian ideas about democratic design," meaning things should look like what they are. The rigorously monochromatic looks comprised luxury basics of a deceptive simplicity that ran the spectrum from dressy to sporty. The looks were completely void of any decorative touch, and the only contrast was derived from the pumps, from nude to metallic to white, or bags. Somalian American model Halim Aden wore a camel ensemble, including a long belted cashmere trench coat and trousers, finished with a hijab in matching tones and convention-defying white pumps for winter. Fashion editor Fatima Helal of the Arab women's lifestyle magazine Zahrat Al Khaleej said that seeing the look on a European runway was encouraging.