Miami Weighs Selling Ads On Lamp Posts, Fire Hydrants

Facebook reported that about 30 percent of its total advertising revenue came from mobile devices, a significant jump from the last quarter.    

Quick Take Facebook will release its Q1 2013 earnings on May 1. We expect healthy advertising revenue growth driven by improved mobile monetization and a growing user base. Margins will shrink due to higher headcount related costs and infrastructure investments. We’ll also look for any color on the success of Graph Search, which could be one of the key features of Facebook going forward. Facebook will report its Q1 2013 earnings on May 1. We expect to see mobile advertising results improve driven by the company’s efforts to integrate ads into its mobile platform. We expect margins will be lighter as Facebook is hiring aggressively to support the development of a host of features including gifts, Graph Search, custom audience and app-install ads.

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as 's search ads.

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.