I’m sure there were more than a few people–particularly those in advertising–who saw McDonald’s new campaign with Mindy Kaling this week and immediately held their noses. The gall! The presumption! The wasted opportunity to clearly cash in on a quirky, if altogether pretty decent celebrity endorsement! But beyond the data and insight behind the spot–outlined pretty clearly in The New York Times–it also assumes that smart, savvy people will understand and enjoy it.

BING NEWS:
  • Now Meghan's A-List pals promote her jam: Mindy Kaling and Tracee Ellis Ross reveal they are among the exclusive group who received American Riviera Orchard jars
    Award-winning actress and comedy writer Mindy Kaling and actress Tracee Ellis Ross, daughter of Diana Ross, have both revealed they have been gifted jars of the jam as the Duchess prepares to ...
    04/17/2024 - 8:30 pm | View Link
  • Mindy Kaling
    "Never Have I Ever" Season 2 is coming to Netflix this July. Here's exactly what time you can expect the Mindy Kaling-created comedy to come to the streamer. Meet the new creatures arriving for ...
    04/12/2024 - 4:14 am | View Link
  • Prince Harry dishes on ‘pressures of modern corporate life’ during ‘burnout’ event with ‘Office’ star Mindy Kaling
    Prince Harry joined forces with Mindy Kaling as he hosted a “Beyond Burnout ... Project” actress and other attendees. “The trio dove into the psychological toll of leading through ...
    04/11/2024 - 1:17 am | View Link
  • Mindy Kaling Returns to Hulu With ‘Murray Hill' Comedy
    Mindy Kaling is plotting a return to Hulu. The Disney-owned streamer has landed Kaling's next comedy series, an ensemble show titled Murray Hill. Hulu has given a script-to-series commitment for ...
    04/7/2024 - 2:12 pm | View Link
  • Mindy Kaling Says Her Daughter, 5, Once Mistook Kamala Harris for Her: 'I Have Never Felt So Hot'
    The mom of two laughed at her then-toddler's humorous mix-up Mindy Kaling's classic mom story at last night's political fundraiser brought down the house. The Never Have I Ever creator ...
    03/29/2024 - 4:09 am | View Link
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