Molecule Bottled Water Is ‘pure’ Nonsense

Let’s get this straight: In a city where much of the populace prefers 7-Eleven’s Big Gulp to fresh-squeezed orange juice, I’m supposed to make fine distinctions among bottled waters? My editors give my palate, and my patience, too much credit. See, a new East Village “boutique” called...

Topics:  big gulp   i m   east village   bottled water   
BING NEWS:
  • Hey Buddy, Wanna Buy Some Tap Water?
    They're not competing against tap water, they're competing against bottled water ' and doing ... Their idea for super pure water taps into the whole environmental and zero-emission trend but the name Molecule goes more toward the biology field.
    10/2/2012 - 9:37 pm | View Link
  • Molecule café cleanses the tap
    Established by owner Adam Ruhf and co-owner Alex Venet, Molecule’s vision is to not only provide the city with healthy and reliable water, but also to limit the waste product of bottled water ... with the in-demand pure water, which costs $3 per ...
    09/10/2012 - 9:00 pm | View Link
  • Being Modern: Bottled water
    And what could be more refreshing than an unadulterated glass of pure water. Eau de Sidcup ... It was 2004 and Coca-Cola felt it was time to, um, tap into the bottled-water market. Sadly, it soon came to light that the other "real thing" contained nothing ...
    08/4/2012 - 1:00 pm | View Link
  • $2.50 for tap water? New 'water cafe' riles critics
    Would you pay for tap water? The guys behind Molecule, a new “water café” in New York City’s East Village, are betting on it. “Every 27 hours Americans buy enough bottled water to ... sugar or additives, just pure ingredients.”
    07/25/2012 - 3:20 am | View Link
  • New East Village Café Sells Only Tap Water
    "Molecule bottled water is ‘pure’ nonsense,” Steve Cuozzo of the New York Post wrote. Ruhf stood firmly by his water. "Either you buy into it or you don’t," he said. "There is a good concentration of people who would understand what we are doing ...
    07/20/2012 - 8:19 am | View Link
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