Molecule Bottled Water Is ‘pure’ Nonsense

Let’s get this straight: In a city where much of the populace prefers 7-Eleven’s Big Gulp to fresh-squeezed orange juice, I’m supposed to make fine distinctions among bottled waters? My editors give my palate, and my patience, too much credit. See, a new East Village “boutique” called...

Topics:  big gulp   i m   east village   bottled water   
  • Ask Your Science Teacher: What is water made of?
    QUESTION: What is ... cool. Water acts as a temperature moderator, preventing great changes in Earth’s temperatures. Pure water does not taste good. It’s the dissolved minerals in water that gives it the good taste that you and I prefer. Bottled ...
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    “Bottled water is a very carbon and waste-intensive system, and tap water contains things we might not want to drink,” Ruhf said. “Our water is healthy for people and the planet,” Molecule ... with the in-demand pure water, which costs $3 per ...
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    A gallon of pure ... buy bottled water, but the carbon footprint left after the production of all that plastic is huge — and the industry is not monitored anyway, so who knows where their water is coming from? Although no one is monitoring Molecule ...
    09/5/2012 - 1:00 pm | View Link
  • Being Modern: Bottled water
    And what could be more refreshing than an unadulterated glass of pure water. Eau de Sidcup ... It was 2004 and Coca-Cola felt it was time to, um, tap into the bottled-water market. Sadly, it soon came to light that the other "real thing" contained nothing ...
    08/4/2012 - 1:00 pm | View Link
  • $2.50 for tap water? New 'water cafe' riles critics
    Would you pay for tap water? The guys behind Molecule, a new “water café” in New York City’s East Village, are betting on it. “Every 27 hours Americans buy enough bottled water to ... sugar or additives, just pure ingredients.”
    07/25/2012 - 3:20 am | View Link
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