Enlarge / Sustainable aviation fuels could help cut carbon emissions from commercial flights. (credit: Costfoto/NurPhoto via Getty Images) Last November, Virgin Atlantic Airways made headlines for completing the world’s first transatlantic flight using “100 percent sustainable aviation fuel.” This week, the Advertising Standard Authority (ASA) of the U.K. banned a Virgin radio ad released prior to the flight, in which they touted their “unique flight mission.” While Virgin did use fuel that releases fewer emissions than traditional supplies, the regulatory agency deemed the company’s sustainability claim “misleading” because it failed to give a full picture of the adverse environmental and climate impacts of fuel. “It’s important that claims for sustainable aviation fuel spell out what the reality is, so consumers aren’t misled into thinking that the flight they are taking is greener than it really is,” Miles Lockwood, director of complaints and investigations at the ASA, said in a statement.Read 20 remaining paragraphs | Comments
More Than Greenwashing? Sustainable Aviation Fuels Struggle To Take Off
Inside Climate News, Ars Technica
Sat, 08/10/2024 - 3:42am
BING NEWS:
- Boeing’s investment in Australian sustainable aviation fuel
Boeing’s investment in Wagner Sustainable Aviation Fuel (SAF) is a game-changing move that reduces aviation’s total carbon emissions in Australia. SAF minimises CO2 emissions by up to ...
09/11/2024 - 6:59 am | View Link - Investors and Regulators Demand Climate Disclosures, but Companies Should Beware of Greenwashing Claims
Pressure from consumers, investors, and regulators to provide climate, environmental, and sustainability disclosures is increasing, but it ...
09/11/2024 - 6:29 am | View Link - Sustainable Aviation Fuel Facility Coming to Rosemount
Expected to be built by late 2025, the new facility will eventually blend millions of gallons of sustainable aviation with standard jet fuel.
09/11/2024 - 5:36 am | View Link - Minnesota facilities to boost sustainable aviation fuel production
Minnesota is expanding its production of sustainable aviation fuel, as airlines look for lower-emission alternatives to fossil fuels. In a gathering at Minneapolis-St. Paul International Airport ...
09/11/2024 - 1:33 am | View Link - How Many Emissions Could Sustainable Fuels Theoretically Save?
Sustainable Aviation Fuel is crucial for reducing aviation emissions; could contribute up to 65% of reductions by 2050. Currently, SAF is often blended with traditional fuels, but the goal is to ...
09/9/2024 - 5:00 am | View Link - More
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