Nba Signs 5 Year Deal With China’s Tencent

Patrick Frater, Variety
Thu, 01/29/2015 - 6:46pm

The National Basketball Association has signed a five year extension to its existing deal with Chinese Internet giant Tencent. The two companies describe it as “the league’s largest digital partnership.” As the exclusive official digital partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original...

Topics: national basketball association chinese internet nba china as tencent year deal digital

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Nba Signs 5 Year Deal With China’s Tencent

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