NBCUniversal Cable Entertainment announced this week that it is re-branding Craftsy Unlimited, the Denver-based digital service it bought last May, as Bluprint. Bluprint will offer more than 3,000 hours of original classes on-demand via its subscription — accessible on its website, the Bluprint app and Roku. Classes will include music, writing, dance, yoga, fitness, home decor, kids and family and entertaining. “The new Bluprint brand lays the foundation for us to dramatically expand and enhance its unique content and commerce capabilities and fully exploit the power of NBCUniversal to help accelerate its growth,” Dave Howe, president of strategy and commercial growth for NBCUniversal Cable Entertainment, said in a statement.

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