Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.
Reuters: Business News, Reuters: Business
Mon, 03/18/2019 - 4:08am
Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.