At this year’s presentation of coming fall lineups, there were signs that the networks were doing more to embrace viewers’ shift to digital platforms.

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Topics:  networks   
BING NEWS:
  • Video ad spend expected to rise 16%, surpassing linear TV this year
    IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
    04/25/2024 - 7:07 am | View Link
  • Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
    Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.
    04/25/2024 - 1:30 am | View Link
  • 5 AI trends to watch for the 2024 TV upfront
    While generative AI has quickly become a source of fascination and innovation for marketing creative, its uses in media buying aren’t as far along. Still, this year has seen media companies introduce ...
    04/24/2024 - 11:00 pm | View Link
  • 5 ad leaders predict media measurement trends for the TV upfront
    Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for the most impactful trend in measurement this season and which metric or measurement company they are ...
    04/21/2024 - 10:30 pm | View Link
  • AMC Networks Plans Wider Focus on Horror, Expands Ad-Supported Streaming
    AMC Networks plans to offer ad-supported ... AMC enters TV’s upfront sales season facing many of the challenges of its larger counterparts. Linear ratings are in decline and ad demand has ...
    04/8/2024 - 3:00 am | View Link
  • More

 

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