This new American Express card doesn't reward you with points that you can use to claim goodies, or miles that you can use to buy plane tickets. It instead rewards you with virtual currency that you can spend on animals, tractors, and other items on FarmVille — perfect for the big-spending virtual farmer.The Zynga-branded prepaid debit card is meant for people outside of AmEx's usual target market.

Topics:  american express   farmville   zynga-branded   amex   tecca rsaquo   card   rewards   spend   virtual   market   
  • An Inside Look at Zynga's Bribable Approach to Customer Loyalty
    Together, the duo is launching a rewards program that lets gamers earn virtual currency by making real-life purchases on a Zynga-branded prepaid AmEx card ... to spend more than $25 on the first five purchases to reap the in-game cash for Zynga's FarmVille ...
    05/23/2012 - 3:46 pm | View Link
  • Money Grows on Virtual Trees: American Express and Zynga Team Up for Virtual Prepaid Deals
    Thanks to a partnership between American Express and Zynga you can now earn fake money to spend in your virtual world by spending real money ... with a Zynga Serve Rewards card actually earn rewards: 50 Farm Cash, the currency of FarmVille, to be exact.
    05/23/2012 - 2:02 am | View Link
  • AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards
    AMEX may finally have your plastic match. It's called the Zynga Serve Rewards card -- yes, the same Zynga that's behind time-sink cash cows like FarmVille, CityVille and CastleVille (?!) -- and it enables you to accrue "Zynga Farm Cash," which as you might ...
    05/22/2012 - 11:00 am | View Link
  • American Express Offers Farmville Credit Card, Lets You Plant “Money Tree”
    Do you still spend ... get a Farmville credit card? Zynga has a new deal with American Express and the credit card company is offering pre-paid cards attached to their Serve rewards program. You can earn Farmville in-game cash for some of your real-life ...
    05/22/2012 - 9:41 am | View Link
  • Zynga-Branded AmEx Prepaid Card Lets You Earn FarmVille Cash In The Real World
    So we are amused and slightly dismayed to bring you the news that AmEx and Zynga have teamed up to bring a Farmville points rewards card into the world. Fill up your card, spend the money, earn points to buy in-game stuff. How could this product possibly ...
    05/22/2012 - 5:37 am | View Link
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