This new American Express card doesn't reward you with points that you can use to claim goodies, or miles that you can use to buy plane tickets. It instead rewards you with virtual currency that you can spend on animals, tractors, and other items on FarmVille — perfect for the big-spending virtual farmer.The Zynga-branded prepaid debit card is meant for people outside of AmEx's usual target market.

Topics:  american express   farmville   zynga-branded   amex   tecca rsaquo   card   rewards   spend   virtual   market   
  • Zynga Teams Up With Amex To Issue Prepaid Debit Card
    According to Jeff Karp, marketing and revenue officer for Zynga, this will be the first rewards ... this week, card users who spend more than $25 will receive free "FarmCash", play currency gamers use to purchase virtual goods in the game FarmVille.
    05/22/2012 - 11:13 am | View Link
  • AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards
    It's called the Zynga Serve Rewards card -- yes, the same Zynga that's behind time-sink cash cows like FarmVille, CityVille and CastleVille ... in-game rewards in real time. At launch, only the first five purchases of $25 or more on the Zynga ...
    05/22/2012 - 11:00 am | View Link
  • Zynga-Branded AmEx Prepaid Card Lets You Earn FarmVille Cash In The Real World
    So we are amused and slightly dismayed to bring you the news that AmEx and Zynga have teamed up to bring a Farmville points rewards card into the world. Fill up your card, spend the money, earn points to buy in-game stuff. How could this product possibly ...
    05/22/2012 - 5:37 am | View Link
  • AmEx to Offer Prepaid Cards to FarmVille Users
    American Express and Zynga are rolling out a rewards program today that will allow players to earn virtual currency when they spend money in the real world, Tricia Duryee reports on digits.
    05/22/2012 - 3:34 am | View Link
  • Coming to a FarmVille near you: AmEx Cards
    To get a card, FarmVille users must sign up for a Serve account, which customers can fund with existing bank accounts, debit and credit cards. Cardholders can earn "Farm Cash" rewards for various ... lead to "greater spend" on their card products.
    05/22/2012 - 2:16 am | View Link
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