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It’s taken a while, but newspapers across the U.S. are finally ready to leverage all those retailer relationships, build their own mobile coupon service and possibly revitalize their dying ad businesses.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

Spending on U.S. Internet ads rose 15% to $26 billion last year, outpacing traditional media and surpassing newspaper ad revenue for the first time.

With school budgets across the nation stretched thin, district officials are looking to advertising dollars to make up for lost funds.

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

The California DMV might soon issue digital license plates that display ads when a vehicle is not in motion, as a means to draw in revenue to battle the…

Last week, media consultant Frederic Filloux argued in his Monday Note and, through syndication, in the Washington Post that the digital ad industry is like an early-stage cancer patient -- already dying but still in denial. And, as the Post called them in its headline, smug.

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.