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Apple to Charge a Premium to Put Ads in Mobile Apps

Apple to Charge a Premium to Put Ads in Mobile Apps

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.

 

Twitter turning to advertising

Twitter turning to advertising

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

 

Has Digg Found the Winning Formula for Ads?

Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.

 

Toyota Dealers Pull Ads From ABC Over 'Excessive Stories': 'Punishment For Reporting'

Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota safety problems by ABC News and its chief investigative correspondent Brian Ross.

The ad agency representing the 173 dealers told ABC affiliates last week that the shift was due to "excessive stories on the Toyota issues." The dealers shifted their commercial time buys to non-ABC stations in the same markets, "as punishment for the reporting," according to an ABC station manager.

 

Web Ad Spending Fell 5.3% in First Half

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year.

 

Health care showdown shifts to TV ads

Health care showdown shifts to TV ads

The health care battle bubbling over in town-hall forums across the country this month is shifting to television screens as groups ...

 

Microsoft: Apple wanted 'Laptop Hunters' ad pulled

Microsoft: Apple wanted 'Laptop Hunters' ad pulled

Microsoft's chief operating officer recounts a phone call he says he got from the Apple legal department, demanding the removal of the TV ads. Read this blog post by Steven Musil on Apple.

 

Craigslist CEO: Crooks Who Use Site Will Be Caught

Craigslist CEO: Crooks Who Use Site Will Be Caught

Violent crimes linked to Craigslist ads in Minnesota and Boston have made headlines, but CEO Jim Buckmaster said the site is an 'extremely unsafe venue for criminal activity because you're virtually guaranteeing that you're going to get caught.'

 

ByeBye Banners: Supersize Web Ads Will Punch You in the Face

27 top Internet publishers – New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal – say they’ll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. But doubters say more intrusive ads won't work. "We will tune those out as well," says Jose Castillo.

 

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