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The Value of a Pageview

At any given moment, there are more internet users than there are television watchers or magazine subscribers. According to emarketer, Americans spend a per day average of 5 hours on-line, 4.5 hours watching television, 1.5 hours listening to the radio and half hour reading printed material. Considering that there are about as many internet users per day as there are US households, approximately 110 million, the internet logs more viewing hours.

 

Mobile Efforts Help Propel Facebook’s Earnings

Facebook

Facebook was once a darling of investors, then a turnoff. Now, a year after going public, the social network seems to have settled into a more stable relationship with Wall Street. But the company has still been taking pains to prove that it can make more money from its base of more than a billion users, especially from those using Facebook on mobile devices.

 

All Eyes On Facebook's Mobile Growth And Graph Search Progress

Quick Take Facebook will release its Q1 2013 earnings on May 1. We expect healthy advertising revenue growth driven by improved mobile monetization and a growing user base. Margins will shrink due to higher headcount related costs and infrastructure investments. We’ll also look for any color on the success of Graph Search, which could be one of the key features of Facebook going forward. Facebook will report its Q1 2013 earnings on May 1. We expect to see mobile advertising results improve driven by the company’s efforts to integrate ads into its mobile platform.

 

By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

 

Twitter Lets Advertisers Target Keywords In Tweets - But It's Still No Google

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as 's search ads.

 

Yahoo's Profit Jumps 36%

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

 

Fowl Play: Angry Birds Help To Spawn Happy Tablet Gamers

Angry Birds - WC

New research shows that tablets have made big inroads against traditional gaming platforms among U.S. adults who play video games. For marketers, the research brings good news in the form of an acceptance to seeing advertising within video games—as long as the games themselves are free—and a willingness to see familiar brand names and products within games.

 

Facebook acquires Atlas from Microsoft

Seattle-based Atlas is a digital media measurement platform; it provides measurement, analytical and management tools for ad campaigns and marketing agencies.

 

New York Times Ad Sales Fall

New York Times

New York Times profit tripled in the fourth quarter thanks to one-time items, including the sale of its share in Indeed.com, but the underlying business continued to erode on sharp advertising declines.

 

Google's Online Ad Results Guilty Of Racial Profiling, According To New Study

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

 

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