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In Google's Earnings, All Eyes on 'Costs Per Click'

Google, of Mountain View, Calif., issued a fourth-quarter report in January that largely fell flat on Wall Street, as profit came in well below expectations. During a subsequent conference call, executives were peppered with questions about an 8% decline in prices paid by advertisers during the period every time a user clicked on their ads.

 

Limbaugh advertisers keep heading for the exits

Rush Limbaugh

Rush Limbaugh's mouth is taking a bite out of his wallet. Nine advertisers and a radio station in Hawaii dropped his show after he called a law student a "slut" and a "prostitute." One of the most popular radio shows in the country on Monday lost advertisers including AOL Inc. and Tax Resolution Services Co.

 

Meet The Company Behind Zynga's Fastest-Growing Business: Ads

Almost lost in Zynga’s disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter–almost four times the social gaming company’s 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from “engagement marketing” firm SocialVibe.

 

Britain OKs television ads for abortion clinics

Britain's broadcast advertising body has given the go-ahead for private abortion clinics to advertise their services on television.

 

China bans TV drama advertising

china_bans_tv_commercials.jpg

China orders a ban on advertisements during TV dramas as part of its reform of cultural activities - something stations say will hit revenue hard.

 

Facebook adding ads to its Ticker feed

Facebook's Ticker, the fast-scrolling tote board of pretty much everything your friends are doing, is ready to start selling you stuff.

 

What Is Next For Apple's iAd?

Apple has to decide whether it wants to play in the ad world or not. Eddy Cue will now make that decision.

 

Google Reports Strong Earnings and Exceeds Expectations

Google Reports Strong Earnings and Exceeds Expectations

Google’s core business, search advertising, seems so far to have weathered the economic doldrums that have hurt other sites and publications relying on ads.

Senh: They have been smart. They came to the smartphones competition late and still won. Chrome is also tied with Firefox as the second most used browser. Now, let's see what happens with Google+.

 

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

 

The Panda Strikes Again

The Panda Strikes Again

Last week, Google launched another Panda update. After I kinda fully recovered from the previous update, this one brough me back down again. I lost about 50% of my Google traffic. After each update, I'll change a few things around to make it a site that Google would like. And I usually recover. The only thing is I wonder if I would have recovered anyway if I didn't do anything, especially since each update always bring me back down.

 

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