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American soldiers can now tweet, send friend requests and share photos and personal news just like the rest of the World Wide Web.

Gwyneth Paltrow's legs got a lot of attention on the "Tonight Show" last evening not as much for their impressive Pilates tone but for their curious ... sheen. "What Was That Goop All Over Gwyneth Paltrow's Legs on 'The Tonight Show'?" Gawker asked shortly after it aired. Twitter users and other bloggers were also abuzz about the greasy gams, making puns about "Goop"-- the name of her oft-maligned lifestyle site.

St. Louis Cardinals manager Tony La Russa is suing the social-networking site Twitter, claiming an unauthorized page that used his name to make light of drunken driving and two Cardinals pitchers who died damaged his reputation and caused emotional distress.

The suit filed last month in the Superior Court of California in San Francisco seeks unspecified damages.
Messages left Thursday with La Russa's attorney and San Francisco-based Twitter were not returned.

Twitter is confronting a slew of challenges -- from hiring, to keeping its service up and running, to finding meaningful revenue -- as it deals with sudden stratospheric growth.

Clay Aiken has retracted his claws regarding that other American Idol runner-up, Adam Lambert. The Broadway star took to his members-only blog last night to address his earlier statements about the vocal styling's of Lambert. Explained Aiken, "I obviously meant it as a colorful statement to imply that I did not enjoy what I heard. Any performer hopes that their music will appeal to all people, but no singer realistically expects it to."

It's happened: America's favorite Tina Fey character - Sarah Palin, former Republican Vice Presidential nominee - has joined Twitter. With the handle AKGovSarahPalin, Palin jumped on the social phenomena the other day and has started posting things like Alaska's swine flu status and her staff being misquoted.

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.

Celebrity Ashton Kutcher narrowly beat out CNN early Friday in an online popularity contest to see who could more quickly attract 1 million followers on the micro-blogging site Twitter.

The micro-blogging, social-networking site is full of travel deals, insider tips, news and useful information.

Twitter is most interested in striking distribution partnerships with big Internet and media companies, not in being acquired or striking an advertising deal, says company director Fred Wilson.